Love, Damini became the highest debut of an African album on the Billboard 200 chart, signaling Burna Boy’s global impact. Following the release of Vanilla, Burna Boy continued his trajectory towards global dominance.
In June 2023, Sittin’ on Top of the World was unveiled, marking the first single from his seventh studio album, I Told Them…. The Troy Roscoe-directed music video shows off a lot of 90s aesthetics, and I Told Them…quickly became Burna Boy’s first number-one album on the UK Albums Chart. This further solidified his status as a global music icon.
Thus, as the hip-hop scene continues to evolve, Burna Boy’s innovative approach to music videos and partnerships with iconic brands sets the stage for what’s to come. Vanilla stands as a testament to the power of combining musical artistry with iconic brands, rewriting the rules of social tool usage while redefining the perceptions of smart glasses category-wide. Meanwhile, Ray-Ban’s influential role in shaping the visual narrative of artists like Burna Boy is likely to persist, creating a dynamic fusion of music, fashion, and technology that resonates with audiences globally.