In the early aughts of his career, Bleek became Jay-Z’s protégé and occasional hypeman. They joined forces on several tracks, including “Coming of Age,” “Change the Game,” “Is That Your Chick,” “Get Your Mind Right Mami,” “My Mind Right,” “Can I Live II” and more.
Bleek would eventually take over Jay-Z’s D’usse Cognac brand as he helped boosted the company and elevate it to one of the more popular liquors on the market. In an interview with VIBE in 2017, Bleek explained how he ended up working with D’Usse.
“I was in JAY Z’s office and I told him I want to transition from music,” he said. “I never had a job in my life, never had a summer youth program — nothing. I did music my whole life. [I’m not] saying that’s a good thing, so I wanted to try my hand at working. I’m a part of everything [at D’Usse]. I started this thing, when the first hashtag went out it was on my page.”