New York-based lifestyle brand Kith proudly announces its official entry into the music industry, sharing “Last Stop,“ their first-ever single. Kith Founder, CEO & Creative Director, Ronnie Fieg, worked with Cam’ron and Swizz Beatz to release their first single on Kith Records.
The single features an original verse from Cam’ron, as the Harlem-born legend delivers his signature wordplay over a percolating instrumental by The Bronx’s own Swizz Beatz. This pairing is a perfect fit for Kith, a staple of New York culture since its founding in 2011, and arrives with a brand new music video. The iconic rapper performs his verse in a subway car adorned with pink and white roses (flowers courtesy of Venus Et Fleur), perfectly combining the elements of the song and the Spring season.
“Last Stop” serves as the soundtrack for Kith’s Spring 2024 collection.
Visit Kith’s official website and check the brand’s social media channels for more information on the collection.
The new single and video for “Last Stop” is only the beginning for Kith Records, which will continue to release music throughout the year. Stay tuned for more.
© 2024, Seth “Digital Crates” Barmash. All rights reserved.