As Christmas approaches, JD has just launched the advert for their 2023 campaign, Forever Forward, featuring Central Cee, Kano, Davido and more.
To celebrate the ad’s arrival, JD took over the sprawling underground venue Frameless in London’s Marble Arch. After being welcomed into the immersive visual space, guests were ushered into the main room where projections were splashed across every surface. Then the big Christmas ad was revealed, officially kicking off JD’s Xmas campaign.
It was a star-studded visual that squeezed in an almost endless roll-call of the UK’s best and brightest. As classic dance tune Sweet Harmony by Liquid thumped through the speakers, we saw Kano enjoy some family time, Central Cee pick up some in-store kicks, plus appearances from Chunkz, AntsLive (who appeared on a horse), Ella Toone, Davido, Ronisia, Darkest, Mar Lucas, Omar Montes and Cat Burns.