San Bernardino, California rapper Cam Gnarly presents the official music video for “I Don’t Play Bout You”, the Du Noise-produced single from Northend Gnarly, his forthcoming album set to also feature production from Asend Beats, Nabeyin, OhGoshLeotus, AudioKing, Waju, Lil’ Power and Skywalker Mike. As the face of the Posi Movement, Cam has performed at SXSW, BrokeLA DIYfest, PayDayLA, and THOPfest, and shared stages with Kendrick Lamar, Dom Kennedy, Curren$y, Casey Veggies, Overdoz, Pac Div & many more. He has a slew of releases under his belt, his most recent being 2021’s Love Really Is EP (stream on Spotify), inspired by the Precious Moments cartoon characters his grandmother used to give his grandfather. Continuing the theme, Cam says “I Don’t Play Bout U” encourages couples to “embrace your history, be lowkey yet intriguing, and remain solid even when faced with challenges.”