Better Gift Shop is on the floor at ComplexCon 2023, and the Toronto brand had premieres that will make any Canadian feel at home.
The first is a collab with Avirex on a classic jacket with patches that pays homage to your local beer league hockey team.
“This piece nods to a fictional Avirex hockey league, AHL, as part of a series celebrating Canada’s history and its connection to hockey. As a Canadian brand based in Toronto, re-imagining this historic piece felt fitting and timeless,” the brand said in an Instagram post.
On the back, there’s a meticulously designed full-size patch of the BAHL: The Better Avirex Hockey League.
You can watch Complex Canada host Alex Narvaez try on the very limited edition piece below.