The first-ever NBA in-season tournament kicked off last week and the Hawks will be making their debut on Tuesday, November 14 in a match-up against the Detroit Pistons. The team is looking to get butts in seats by promoting tickets to the games by parodying OnlyFans. It even features the team’s mascot, Harry the Hawk, asking to be drawn like one of your French girls.
“Only Hawks fans know where the real action is,” the seductive commercial teases. “Only Hawks fans know what they really wanna see. And only Hawks fans know just where to get it. The all-new NBA in-season tournament. Join in and wake up your wild side. Hot five-on-five action.” The team has also produced a special landing page on its website, featuring the Only Hawks Fans branding and a breakdown of its schedule and how the in-season tournament works.
Whatever the inspiration was behind the promotion, it’s certainly got fans talking. Some fans suggested they thought the ad was harmless fun, while others believe it marks the arrival of “doomsday.”