Philly-based emcee Artimes Prime announced his forthcoming third studio album, Beer & Cookies via Instagram. He then shared the Nicholas Betancur-directed music video for his gritty new single “Guardian Knight”. Produced by Digital Crates, the song is an anthem for Hip-Hop purists and elitists alike who believe themselves to be honest, true, and pure in their craft. It’s an anthem for the world’s hardworking, honest citizens. It’s also about maintaining the authenticity of Hip-Hop. Artimes Prime demonstrates his ability to stretch and bend his rhymes, seamlessly switch flows and cadences on the single.
“I wanted to do a gritty hip hop feel for this video that matched the feel of the song. I thought a junkyard would be a good fit, and Nick had this location in mind. It was perfect. I got some friends who were free to come out and just vibe in the background while I get my bars off… I want to be seen as a man of the people, the forgotten ones. I thought the junkyard was a good setting to visually represent this.” – Artimes Prime
Beer & Cookies is due out on all major digital streaming platforms on February 9, 2024.
Pre-order/save the album: https://bit.ly/42gKHrF
© 2024, Seth “Digital Crates” Barmash. All rights reserved.